The stretch of the NJ Turnpike near Newark Airport has been called the Billboard Miracle Mile because of the crazy number of vehicles that pass through the area every day and therefore, the very high cost of billboard advertising there.

So, if you don't think that the Asian Long Horned beetle scares the hell out of forest managers, forest products companies and the maple syrup industry, check out this billboard.

The area around Carteret, NJ was ground zero over the past few years for one of the largest infestations. It is believed that the beetles came into the area on scrap wooden pallets. (Carteret is only a few miles from Port Newark and Elizabeth which are some of the largest shipping ports in the US. Until recently there was a  huge outdoor pallet reclamation facility in Carteret) The beetle resulted in an aggressive eradication program that focused on the removal and burning of  more than 10,000 trees, many on streets and in residential neighborhoods. It is believed that the program was succesful but intensive monitoring continues.